Multimedia Home Care Ad Campiagn in Full Swing

The Home Care Alliance is engaged in its own campaign this fall.

The inaugural HCA Multimedia Campaign is in full swing this fall thanks to a partnership between the Alliance and WGBH where member home care agencies have the opportunity to “sponsor”  public radio programming. These sponsorships are mentioned on 89.7 WGBH (Boston Public Radio) as well as 99.5 Classical New England and direct listeners to a custom webpage with the participating member agencies.

Also rotating with other sponsors on the WGBH and Classical New England websites is a graphic that also directs people to the HCA’s custom webpage.

The sponsorships play continuously through the first week of November for participating member agencies and run on various times through the day.

These sponsorships promote the home health or home care agency, but also raise the profile of home care and generate interest in the industry at large. The listeners of these stations are overwhelmingly the demographic of people that are interested in learning more about or obtaining home care.

To hear a couple of the sample sponsorships, see the audio clips below:

CMS Releases Proposed PPS rates for 2013

CMS on Friday released an advance copy of the proposed regulation for changes to the home health PPS rates for calendar year 2013.

Brief highlights:

• The proposal increases the national base episodic rate by 0.16%, from $2,138.52 to $2,141.95.  (calculated using a 2.5 percent inflation update, a 1 point reduction mandated by the health care reform law, and a 1.32 percent case mix creep adjustment.)

• The portion of the rate adjusted by the wage index is increased from .77082 to .78535

• The county wage index is available here (click on the “download” at the bottom of the page).:

Here are changes for MA counties:

Current                2013

Barnstable                        1.2838                   1.2872
Boston                              1.2283                   1.2394
Middlesex                         1.1210                   1.1285
Essex                               1.0698                   1.0575
erkshire                            1.0616                   1.0745
Bristol                               1.0639                   1.0718
Springfield                        1.0247                   1.0390
Worcester                         1.1076                   1.1230
Dukes/Nantucket              1.3962                   1.3570

The proposed rule also:

  • allows certain non-physician practitioners in inpatient settings to conduct the required Face-to-face encounter;
  • increases flexibility in complying with the therapy reassessment requirements;
  • establishes hospice quality reporting requirements to begin in 2014, including various proposed measures to report;
  • creates an Informal Dispute Resolution process that agencies can use to dispute survey deficiencies;
  • establishes a range of “Intermediate Sanctions” for non-compliance with the Medicare Conditions of Participation, including civil money penalties, suspension of payment for new admissions, and temporary management.

The Alliance will conduct a thorough analysis of the proposed rule and prepare comments.  Watch for additional details in the next few weeks.

Comments are due by Sept. 4.

FYI: “Home Health Prospective Payment System” Fact Sheet Revised

The Medicare Learning Network has recently released the revised Home Health Prospective Payment System” fact sheet and is now available in downloadable format. It includes the following information: background, consolidated billing requirements, criteria that must be met to qualify for home health services, coverage of home health services, elements of the HH PPS, updates to the HH PPS, and healthcare quality. This can be used as a handy tool for new employees to home health care!

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